Rethinking Your Marketing for an AI-driven World
In 2022, marketers used 42% of their MarTech stack's capabilities compared to 58% in 2020. Which makes you wonder: What’s causing the sharp decline?
Navigating today’s AI and digital landscape requires a transformational shift in how CMOs think about marketing. For enterprises to get more out of their budgets and efforts, teams must work together to fight disruption with disruption. When an organization’s people are on the same page as the tools and processes that empower them, businesses can adapt quickly to ever-changing landscapes and make smarter Marketing efficiency hinges on decisions faster resulting in:
- More efficient use of resources
- Higher ROI on marketing investments
- Increased customer satisfaction and loyalty
- Better collaboration between sales and marketing
Achieving this balance requires the ideal mix of People, Processes, and Technology. With the right people in place (in-house or with an agency partner), processes that improve speed to market, and intelligent technologies that drive greater output, enterprises can set new business benchmarks and realize better marketing outcomes.
Our eBook explains how to harness AI's potential for more efficient marketing.