Insights Amazon’s Failure in China Underscores the Power of Baidu, Alibaba, and Tencent By Mike Edmonds Chief Experience Officer Learn More
Insights Personalization Is a Strategic Process Not a Quick Win By Seb Lyner VP, Client Partner Learn More
Insights In Commerce, Content is King (or Queen) By Corinne Watson Researcher at BigCommerce Learn More
Insights How Digital Innovation Affects Brick and Mortar Experiences By Elisa Bellino Sales and Marketing Coordinator Learn More
Insights Building the Foundation for a Successful Website Development Project By Josh Werkstell Senior Account Director Learn More
Insights Building a global digital destination for an automotive tech leader After 40 years of expansion, our client wanted to build a more cohesive digital destination for their global customer base. Centific delivered the strategic agency services to build a content-rich, multi-lingual website localized for more than 25 countries. Learn More
Insights Treat Your Website Like a Product, Not a Project By Jose Martinez Head of Centific’s Digital Innovation + Solutions Group offers his thoughts on the mindset shifts required for digital solutions to be treated as “products” and not simply “projects” for long-term success. Learn More
Insights The Convergence of Language and AI, and the Bright Future of Globalization Services The current growth spurt of AI, combined with a seemingly insatiable appetite for global data to train the AI, is shaping a global demand for offerings that combine AI and language services. Learn More
Insights Strengthening the Human-AI Connection Human and AI collaboration requires tight integration of human operations, machine learning, and user experience design. We can look at AI as an ability to solve new problems, which is an outcome of perception, generalization, reasoning, and judgment. Learn More