Build & Train AI
Vertical AI
Explore our full suite of AI platforms, data marketplaces, and expert services designed to build, train, fine-tune, and deploy reliable, production-grade AI systems at scale.
Build & Train AI
Vertical AI
Explore our full suite of AI platforms, data marketplaces, and expert services designed to build, train, fine-tune, and deploy reliable, production-grade AI systems at scale.
Build & Train AI
Vertical AI
Explore our full suite of AI platforms, data marketplaces, and expert services designed to build, train, fine-tune, and deploy reliable, production-grade AI systems at scale.
Build & Train AI
Vertical AI
Explore our full suite of AI platforms, data marketplaces, and expert services designed to build, train, fine-tune, and deploy reliable, production-grade AI systems at scale.
RLHF & Preference Optimization
RLHF & Preference Optimization
RLHF & Preference Optimization
Shaping AI to act
Shaping AI to act
Shaping AI to act
as humans expect
as humans expect
as humans expect
RLHF and preference optimization shape how models reason, prioritize, and respond, especially in ambiguous or high-risk scenarios.

The hidden infrastructure behind world-class AI models
The hidden infrastructure behind world-class AI models
The hidden infrastructure behind world-class AI models
Overview
Preference modeling for aligned learning
Preference modeling for aligned learning
Preference modeling translates human judgment into training signals that influence how models prioritize, respond, and reason. In practice, these signals determine not just output quality, but how models balance usefulness, safety, and domain expectations under real-world conditions.
Human Preference Modeling
We capture how humans judge quality, safety, and usefulness, across diverse, real-world scenarios.
Human Preference Modeling
We capture how humans judge quality, safety, and usefulness, across diverse, real-world scenarios.
Human Preference Modeling
We capture how humans judge quality, safety, and usefulness, across diverse, real-world scenarios.
Expert Pairwise Comparisons
Trained evaluators rank outputs based on nuanced criteria, not surface-level correctness.
Expert Pairwise Comparisons
Trained evaluators rank outputs based on nuanced criteria, not surface-level correctness.
Expert Pairwise Comparisons
Trained evaluators rank outputs based on nuanced criteria, not surface-level correctness.
Safety-Aware Feedback
Preferences are designed to reinforce safe, policy-compliant behavior without degrading capability.
Safety-Aware Feedback
Preferences are designed to reinforce safe, policy-compliant behavior without degrading capability.
Safety-Aware Feedback
Preferences are designed to reinforce safe, policy-compliant behavior without degrading capability.
Reward Model Support
We generate structured signals suitable for training and refining reward models.
Reward Model Support
We generate structured signals suitable for training and refining reward models.
Reward Model Support
We generate structured signals suitable for training and refining reward models.
Cross-Domain Alignment
From healthcare to enterprise workflows, we tailor feedback to domain-specific expectations.
Cross-Domain Alignment
From healthcare to enterprise workflows, we tailor feedback to domain-specific expectations.
Cross-Domain Alignment
From healthcare to enterprise workflows, we tailor feedback to domain-specific expectations.
Scalable Consistency
Processes and training ensure preference signals remain stable and reliable at scale.
Scalable Consistency
Processes and training ensure preference signals remain stable and reliable at scale.
Scalable Consistency
Processes and training ensure preference signals remain stable and reliable at scale.
In Practice
In Practice
In Practice
Operational preference modeling
Operational preference modeling
Comparisons, evaluation, alignment
Comparisons, evaluation, alignment
Preference Data That Reflects Reality
We design comparison tasks grounded in authentic user goals, tradeoffs, and ambiguity; where alignment matters most.


Preference Data That Reflects Reality
We design comparison tasks grounded in authentic user goals, tradeoffs, and ambiguity; where alignment matters most.



Beyond “Helpful vs. Correct”
Our frameworks assess tone, reasoning, safety, and intent - not just factual accuracy.

Beyond “Helpful vs. Correct”
Our frameworks assess tone, reasoning, safety, and intent - not just factual accuracy.
Continuous Alignment Loops
We support ongoing preference collection as models evolve, tools change, and new risks emerge.


Continuous Alignment Loops
We support ongoing preference collection as models evolve, tools change, and new risks emerge.

Centific Ecosystem
The Complete AI Stack
Built to advance, deploy, and govern intelligence
Build & Train AI
Platforms
Verticals
Centific Ecosystem
The Complete AI Stack
Built to advance, deploy, and govern intelligence
Build & Train AI
Platforms
Verticals
Centific Ecosystem
The Complete AI Stack
Built to advance, deploy, and govern intelligence
Build & Train AI
Platforms
Verticals
Blog
Research, insights, and updates
from the front lines of AI.
From applied research to real-world deployments, explore how Centific advances AI through data, evaluation, and expert-led execution.
Research, insights, and updates
from the front lines of AI.
From applied research to real-world deployments, explore how Centific advances AI through data, evaluation, and expert-led execution.
Research, insights, and updates
from the front lines of AI.
From applied research to real-world deployments, explore how Centific advances AI through data, evaluation, and expert-led execution.
Customer Stories
Proven results
with leading AI teams.
See how organizations use Centific’s data and expert services to build, deploy, and scale production-ready AI.
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Stay ahead
Updates from the frontier of AI data.
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