Centific partnered with a global music streaming platform to streamline localization and expand reach. Using Centific’s AI-infused solutions, the client tripled translation output while maintaining cultural accuracy and reducing costs.
increase in translation output

Challenge
The client needed to scale its content localization across multiple languages while ensuring cultural sensitivity, particularly for listener engagement content like polls.
Solution
Centific introduced an LLM for direct translation, evolving beyond traditional machine translation. Human reviewers enhanced accuracy and cultural relevance.
Results
The client saw increased cultural relevance and improved listener engagement through more accurate content localization—while reducing costs and accelerating time to market.
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